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Brandsutra

Product Details

Title:Brandsutra

ISBN:9789937665025

Author:Ujaya Shakya

Editor:Prof. Ujjwal K. Chowdhury

Publisher:Fineprint Books

Publish Year:2015

Edition:First Edition

Cover:Hard Back

Subject:Business / Economics | Nepal Economy

Language:English

Pages:222

Size:148 x 230

Weight(gms):450

Price:USD 6.98

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  • Present day consumers simply aren't moved to action by data or figures. People are moved by emotion, says Ujaya Shakya, Vice -President of Advertising Association of Nepal and the columnist "Brand Basics" in The Himalayan Times. This book, tries to introduce all of the 360 degree communication touch-points, elucidating upon the model Integrated Marketing Communication, or convergent branding.

    Ujaya Shakya

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